Innovation

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3 Characteristics of a Successful Innovation Strategy

by Tim McMullen

Takeaways from my time at the Retail Innovation Conference

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Unleashing Your Inner Risk-Taker

by Jen Lawson Williams

A handful of steps toward increasing risk tolerance and failing forward​

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Marketing

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LinkedIn Conversation Ads: 5 Takeaways to Get the Most Bang for Your Buck

LinkedIn recently launched their new messaging-based ad format, Conversation Ads, providing businesses with the opportunity to interact with prospects in a more engaging and personal way.

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redpepper Reacts: FIGS ad

The scrubs brand released an ad that clearly missed the mark, and our experts weighed in on what went wrong.

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redpepper Reacts: Pros and Cons of Remote Shooting

COVID-19 has impacted every angle of agency life, including  production shoots.

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Culture

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Protected: What we created during our 14th year of CreateAthon

There is no excerpt because this is a protected post.

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A CreateAthon 2020 Update

The inside scoop on what's different this year & a look at our nonprofit partners.

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Recreating the 5 Work Modes, Remotely

Curating our at-home environments to enable peak performance

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rp Reads

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An Account Executive’s Favorite Reads

These books, though all very different, have helped me refine my understanding of the world, the work, and ultimately how I can play best in both.

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A Media Strategist’s Favorite Reads

by Caitlin McCary

Building the industry bookshelf one recommended read at a time.

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A Senior Copywriter’s Favorite Reads

By Lindsay Alexander

Building the industry bookshelf one recommended read at a time.

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