Innovation

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3 Characteristics of a Successful Innovation Strategy

by Tim McMullen

Takeaways from my time at the Retail Innovation Conference

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Unleashing Your Inner Risk-Taker

by Jen Lawson Williams

A handful of steps toward increasing risk tolerance and failing forward​

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Marketing

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rp Reacts: The Return of OOH

Our experts weigh in on Glossier and Spotify's approaches to outdoor advertising in a post-pandemic world.

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Marketing Trends for Spring 2021

Keeping you updated with the latest in innovative marketing.

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5 CX Tips for Targeting New Audiences

by Carrie Pickering

Maintaining successful customer experiences while expanding the reach of your brand.

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Culture

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rp Reflects: Advice for Women Entering Advertising

Reflecting on the best advice received and lessons learned as women in the creative industry.

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3 (More) Ways to Bust Bias in Advertising

Removing barriers for women to reach their creative potential.

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Black History Month: Lifting Creative Voices

A list of groups and organizations that work all year to provide opportunity and recognition to Black creatives.

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rp Reads

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Our Favorite Books by Inspiring Women

Building the industry bookshelf one recommended read at a time.

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A Director of Creative Operations’ Favorite Reads

by Ryan Dunlap

Building the industry bookshelf one recommended read at a time.

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A Growth Advocate’s Favorite Reads

by Samara Anderson

Building the industry bookshelf one recommended read at a time.

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