What we created during our 14th year of CreateAthon

Every year, at the end of October, we fuel up for CreateAthon— our annual event where we pause client work and stay up for 24+ hours straight, making marketing magic for nonprofits based in Middle Tennessee.

On the surface, CreateAthon looked a little different this year as we added safety measures, remote capabilities, and sleep for participants' well-being. But there were also some deeper changes as we selected two nonprofit partners that are fighting racial injustice in our community.

This year we were honored to work with the Nashville Community Bail Fund and Aphesis House, two organizations working to reform the criminal justice system in Nashville. Here’s the inside scoop on the work we created for these incredible organizations. 

Nashville Community Bail Fund

Their Mission:  

The Nashville Community Bail Fund helps free low income persons from jail, connects them with their loved ones, and works to end wealth-based detention through community partnerships. Their efforts have helped free over 1,000 individuals from jail, allowing their clients to continue their lives pending trial.

Nashville Community Bail Fund Goals

• Increased awareness of their mission through strategic storytelling
• To expedite the manual process of data entry to give back time to their limited staff
• Grow their followers and donation base to add to the revolving bail fund
• Launch their Court Watch program and increase volunteers

What we did

• Brand Identity refresh including revised colors, logo and secondary brand marks
• Redesigned website with improved user experience and design. 
• Live-action brand video, 3 animated explainer videos
• Choose your own adventure Instagram series strategy and assets. 
• Donated media including billboards, digital and radio
• Podcast framework including recording equipment, recorded trailers, custom outro music, editing software, cover art, and a strategic content strategy
• Social media strategy and toolkit with creative assets
• Data automation including auto-generated courtwatch reports 

Below we've included a few samples of our work for NCBF.

Website

Court Watch tool  

Podcast cover art and custom song.

Donated media space.

Aphesis House

Their Mission:

Aphesis House provides safe, and sober transitional housing for recently incarcerated men including those experiencing addiction or homelessness. By educating their residents on financial literacy, the job market, family reintegration, and more, their residents are able to leave Aphesis House with a fresh start and renewed opportunities.

Aphesis House Goals

• Increased awareness of their mission through strategic storytelling
• Consistent brand identity guidelines across website and social platforms
• Employee headshots to showcase Aphesis House community leaders
• Print and digital media with custom messaging to reach out to donors and volunteers 

What we did

• Brand identity refresh including a new logo, colors, fonts
• Redesigned website including new donation platform, custom photography, and messaging  
• Custom brand story video 
• Donor Acquisition Plan
• Marketing collateral, brochure, poster and Giving Opportunities one sheeters
• Social media strategy, content plan, and toolkit with creative assets.
• Donated media including billboards, digital and radio

Below we've included a few samples of our work for Aphesis House

Photography of Aphesis House leaders and residents.

Home video to share the origins of Aphesis House.

Donated media space.

Want to see more of our CreateAthon work? Check out the cool stuff we made last year. Want to learn more about CreateAthon and how to get involved? Email jesse@redpepperland.com.