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Job Opportunities
Contract
PEDIGREE® Social Media Content Creator
1 Year contract
VIEW JOB DESCRIPTION
We are seeking a highly skilled and motivated Social Media Content Creator to join our dynamic team at redpepper on a 1-year contract, who will fully support the PEDIGREE® brand and their social channels. A Social Media Content Creator has their finger on the pulse of the latest social media trends and content creation techniques/technologies. At times, they’re able to turn around content within a few hours, as needed, and possess a deep understanding of the differences between content styles for each platform. This creator will be a subject matter expert on social media trends, internet culture, and platform-native content creation, prioritizing video creation on TikTok and Instagram.
About redpepper:
We’re a creative agency that takes a lot of pride in our culture. We value good people who work hard, grow always, support others, and continually become even better people.We work in an industry that’s always changing. And we consider it our job to not only keep up, but push the envelope. We’re a team of creative thinkers who believe no great success ever came from playing it safe.
About the PEDIGREE® Brand:
At PEDIGREE®, our commitment to dogs goes beyond providing nutritious and delicious meals. We believe that every dog has the power to transform lives by teaching us important lessons about loyalty, joy and unconditional love. Simply put, dogs make us better people and the world a better place. Feed the good.™
This role will sit within the PEDIGREE® brand’s digital team, onsite at their office in Franklin, TN (hybrid: in-office 1-2 days per week).
Responsibilities:
• Content Creation: Develop and produce engaging social media content, including graphics, short-form videos (emphasis on TikTok content), and caption copy, tailored to the PEDIGREE® brand’s target audience and unique voice.
• Creator Management: Utilize our creator community platform, to brief, manage, and license creator brand partnerships/UGC.
• Content Calendar: Maintain and update the social media content calendar, ensuring timely and relevant posts that align with marketing campaigns, product launches and seasonal themes.
• Reporting: Utilize social analytics reporting to track and analyze social media performance metrics – use insights to optimize content strategies and report on campaign effectiveness.
• Trend Monitoring: Stay up-to-date with social media trends, industry news, and emerging editing techniques to keep the PEDIGREE® brand content fresh and innovative.
• Consumer Insights: Partner with the PEDIGREE® Community Manager to understand user feedback on social, generating actionable insights into consumer preferences and trends.
• Brand Consistency: Ensure all social media content adheres to brand guidelines and maintains a consistent tone and style across platforms.
• Collaboration: Work closely with the PEDIGREE® Digital Coordinator and Community Manager to align social media efforts with broader marketing initiatives, ecosystem collaborations, and product launches.
• Brand Reputation: When needed, partner with the brand’s PR agency, legal, corporate affairs, regulatory, and others to ensure content aligns with brand claims and guidelines.
Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (3-5+ years) as a Social Content Creator or similar role at an advertising agency, CPG brand, or related industry.
• Proficient in graphic design tools (e.g. Canva) and video editing software (e.g. CapCut).
• Strong creative mindset with a keen eye for details, visual aesthetics, and brand identity.
• Strong content storytelling, creation, and copywriting skills.
• Deep understanding of the social landscape, including Instagram and TikTok, content formats, and best practices for each, with the ability to create content tailored to the platform.
• Ability to spot trends or cultural moments and react quickly.
• Ability to take insights from social analytics identified by the digital team and adjust content, as needed. Can apply insights and recommendations to optimize content, engagement, and conversion rates.
• Strong communication skills and ability to both give and take creative feedback.
• Strong organizational skills, with the ability to multitask and meet deadlines.
• Strong collaboration skills when working across multiple functions, including the PEDIGREE® brand team, corporate affairs, legal, etc. to ensure seamless execution and alignment with social objectives.
• Excitement and passion around the social landscape and opportunities to grow the PEDIGREE® brand’s community.
• Must be comfortable both in front of and behind the camera. At times, may serve as the ‘personality’ or ‘face’ of the brand in social content and needs to have a confident and engaging presence in front of the camera.
• Must love dogs! An understanding and passion for dog adoption is preferred.
How to Apply:
If you are a passionate Social Media Content Creator with a track record of producing and delivering engaging brand social content that fuel successful marketing campaigns, we would love to hear from you. Please submit your resume, cover letter, and a portfolio of relevant work demonstrating your social media capabilities.
At redpepper, we value diversity and are an equal opportunity employer. We encourage all qualified individuals to apply.
Note: This job description is intended to convey information essential to understanding the scope of the position and the general nature and level of work performed. It is not exhaustive and does not encompass all tasks, duties, and responsibilities associated with the role.
About redpepper:
We’re a creative agency that takes a lot of pride in our culture. We value good people who work hard, grow always, support others, and continually become even better people.We work in an industry that’s always changing. And we consider it our job to not only keep up, but push the envelope. We’re a team of creative thinkers who believe no great success ever came from playing it safe.
About the PEDIGREE® Brand:
At PEDIGREE®, our commitment to dogs goes beyond providing nutritious and delicious meals. We believe that every dog has the power to transform lives by teaching us important lessons about loyalty, joy and unconditional love. Simply put, dogs make us better people and the world a better place. Feed the good.™
This role will sit within the PEDIGREE® brand’s digital team, onsite at their office in Franklin, TN (hybrid: in-office 1-2 days per week).
Responsibilities:
• Content Creation: Develop and produce engaging social media content, including graphics, short-form videos (emphasis on TikTok content), and caption copy, tailored to the PEDIGREE® brand’s target audience and unique voice.
• Creator Management: Utilize our creator community platform, to brief, manage, and license creator brand partnerships/UGC.
• Content Calendar: Maintain and update the social media content calendar, ensuring timely and relevant posts that align with marketing campaigns, product launches and seasonal themes.
• Reporting: Utilize social analytics reporting to track and analyze social media performance metrics – use insights to optimize content strategies and report on campaign effectiveness.
• Trend Monitoring: Stay up-to-date with social media trends, industry news, and emerging editing techniques to keep the PEDIGREE® brand content fresh and innovative.
• Consumer Insights: Partner with the PEDIGREE® Community Manager to understand user feedback on social, generating actionable insights into consumer preferences and trends.
• Brand Consistency: Ensure all social media content adheres to brand guidelines and maintains a consistent tone and style across platforms.
• Collaboration: Work closely with the PEDIGREE® Digital Coordinator and Community Manager to align social media efforts with broader marketing initiatives, ecosystem collaborations, and product launches.
• Brand Reputation: When needed, partner with the brand’s PR agency, legal, corporate affairs, regulatory, and others to ensure content aligns with brand claims and guidelines.
Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (3-5+ years) as a Social Content Creator or similar role at an advertising agency, CPG brand, or related industry.
• Proficient in graphic design tools (e.g. Canva) and video editing software (e.g. CapCut).
• Strong creative mindset with a keen eye for details, visual aesthetics, and brand identity.
• Strong content storytelling, creation, and copywriting skills.
• Deep understanding of the social landscape, including Instagram and TikTok, content formats, and best practices for each, with the ability to create content tailored to the platform.
• Ability to spot trends or cultural moments and react quickly.
• Ability to take insights from social analytics identified by the digital team and adjust content, as needed. Can apply insights and recommendations to optimize content, engagement, and conversion rates.
• Strong communication skills and ability to both give and take creative feedback.
• Strong organizational skills, with the ability to multitask and meet deadlines.
• Strong collaboration skills when working across multiple functions, including the PEDIGREE® brand team, corporate affairs, legal, etc. to ensure seamless execution and alignment with social objectives.
• Excitement and passion around the social landscape and opportunities to grow the PEDIGREE® brand’s community.
• Must be comfortable both in front of and behind the camera. At times, may serve as the ‘personality’ or ‘face’ of the brand in social content and needs to have a confident and engaging presence in front of the camera.
• Must love dogs! An understanding and passion for dog adoption is preferred.
How to Apply:
If you are a passionate Social Media Content Creator with a track record of producing and delivering engaging brand social content that fuel successful marketing campaigns, we would love to hear from you. Please submit your resume, cover letter, and a portfolio of relevant work demonstrating your social media capabilities.
At redpepper, we value diversity and are an equal opportunity employer. We encourage all qualified individuals to apply.
Note: This job description is intended to convey information essential to understanding the scope of the position and the general nature and level of work performed. It is not exhaustive and does not encompass all tasks, duties, and responsibilities associated with the role.
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