Our 16th Annual CreateAthon: What We Made

Every year, we pause our client work for 24+ hours, stay up all night, and dedicate all of our creative energy and services to three deserving nonprofits in Middle TN. It’s called CreateAthon, and this was our 16th year participating.

This year, we worked with nonprofits that help people—and pups—carve new paths to brighter futures. Check out all that we made for Autism Career Training, FUTURO, Inc., and Wags & Walks:

Autism Career Training

Their mission:
ACT works to identify the abilities of trainees and to transform those abilities into job skills desired by employers. ACT uses research-based curriculum and hands-on programs designed to prepare trainees for success in the workplace.

What they needed:

• To grow awareness
• Tell their story through redesigned marketing materials
• A promotional video to share their message clearly during fundraising opportunities

What we did:

Produced a video to communicate their mission to potential donors

Refreshed brand voice and imagery to build a sense of cohesion across all marketing efforts

Designed print and digital assets to boost awareness

Created a pitch deck to tell their story and highlight donor opportunities

FUTURO, Inc.

Their Mission:
FUTURO is an inclusive college-success and professional-development organization focused on the Latino principle of “Familia.” FUTURO creates opportunities for leadership programming, education on career readiness, community engagement, and economic mobility.

What they needed:

• A social media strategy and posts that drive engagement with Latinx students
• An updated website
• A refreshed brand and logo
• Eye-catching and clear print assets to hand out to donors and students

What we did:

Gave their website new energy with fresh copy, redesigned visuals, and clear navigation

Produced a short video that highlights alumni’s experiences

Developed a social media strategy and created assets that resonate with their audience

Designed merch for promotional events

Wags & Walks

Their mission:
Wags and Walks is a dedicated community of dog lovers working to reduce euthanasia in local shelters and increase awareness of rescue dogs being wonderful pets.

What they needed:

• An enhanced logo and core brand assets for differentiation
• Fresh marketing collateral, such as brochures, pamphlets, and postcards for new/potential adopters, volunteers, and donors
• Increased awareness within the community

What we did:

Generated some national buzz

Designed media and marketing collateral that clearly communicate their mission

Created a video that tells their story

Created a pitch deck for fundraising opportunities

Made swag for new adopters and donors

Curious what else we’ve created for local nonprofits? Check out last year’s recap.