Public speaking is a part of life — no matter what our career field. Gallo studies the most popular TED Talks of our time, and gives tips and techniques on how to deliver a compelling presentation.
“Science shows that passion is contagious, literally. You cannot inspire others unless you are inspired yourself. You stand a much greater chance of persuading and inspiring your listeners if you express an enthusiastic, passionate, and meaningful connection to your topic.”
Godin discusses the key to successful marketing: authentic storytelling. A great reminder that humans make thousands of decisions each day, and to get people to buy into our organization we need to tell a compelling story.
“Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”