If you’ve spent much time in Nashville, you’ve probably been inside a restaurant or hotel preserved, built, or designed by Powell. This local architecture and design studio takes a unique, streamlined approach to the design-build process, working as a single client-centered service from design to construction. For such a distinct studio, they lacked a distinct brand. Enter redpepper, stage left.
Powell is rich in both history and modernity, a balance we wanted to reflect in the branding. Their architectural style, critical regionalism, inspired a refreshed color palette and iconography system. And for the logo? We designed it with clean lines to reflect their seamless client experience, pairing modern touches with elements of past logos to pay homage to their history. An enhanced web experience leads with clear iconography to guide prospective clients along.
The brand’s name got a rebuild, too. Both clear and concise, simplifying the name helped dispel confusion and created a sense of pride internally. Of course, any new brand needs a brand guide. We made a comprehensive one to ensure a seamless rollout of the new identity, name and web experience across channels.
Powell’s new branding feels, most importantly, like Powell. Everywhere their work shows up around town, they’re easily identifiable as a studio and distinct in their industry. Visual cohesion and understanding—just how it feels to work with Powell—carries their work and legacy ahead.