Teampay’s purchasing software product is game changing for mid-market and enterprise businesses. It keeps companies from getting bogged down in manual accounting or payment processes, helping them track expenditures, and empowering finance teams along the way. They came to us needing a digital presence that would help them reach new audiences, differentiate them from new competitors popping up in the market, and reflect their rapid growth. We got to work on a website that could do it all, while clearly articulating the unique value of this complex product.
Teampay’s software takes something complicated and makes it simple, so that’s exactly what we did with their web presence. We approached this project with a data-driven mindset (channeling our inner CFOs), uncovering how current UX painpoints were standing in the way of the brand’s goals. Then we took it a step further—getting to know the end user and how this web experience could help them achieve their individual goals. This understanding led us toward a sitemap, information architecture, and wireframes designed to be navigated or skimmed with clarity and confidence.
Teampay’s fresh new website untangles the complexities of their offerings while maintaining the sophistication of an enterprise solution. The site keeps the brand’s niche audience top of mind, ensuring the right people can find the right answers at the right time. And, it’s designed to scale as the brand grows. Afterall, that’s the bottom line.