Pride Month: Resources for Visibility in Advertising
Resources to promote visibility and representation of the LGBTQ community in our industry
June is Pride Month, and we’re taking this time to celebrate and support the work of organizations that help make our industry more inclusive and representative of the LGBTQ+ community. The influence of advertising on public perceptions is powerful—that’s why we need to hold ourselves responsible for ensuring that the messages we share are consistent with the future we want for the world. One that is free of outdated tropes and embraces opportunities to foster community.
Here are a few resources that can help the creative industry grow together as a more inclusive community and share content that supports that goal.
In a joint initiative with GLAAD, Getty images is seeking to amplify more authentic depictions of LGBTQ+ people by developing a Visual Storytelling Guide. The Guidebook is meant to add inclusivity to the visual selections of advertisers when representing the LGBTQ+ community.
Research done by Proctor & Gamble and GLAAD showed that there is a strong need among ad executives for tools and resources that help provide a pathway to LGBTQ+ inclusivity. The Visibility Project aims to remedy this need, as advertisers can join and receive research findings, opportunities to partner with SMEs to help them grow, and visibility for their brand and agency as allies.
As a stock media company, Storyblocks understands the importance of visual imagery on a story’s impact. The company works to close the gap in media representation through authentic content, and “Queer Spaces and Faces” is its latest stock collection that makes it simple and accessible for advertisers to create inclusive content.
Telling someone’s story is a big responsibility. It’s the job of marketers to tell stories with fairness, integrity, and respect for all. GLAAD’s Media Reference Guide, now in its tenth edition, provides tools for media professionals to tell LGBTQ+ people’s stories accurately and ensure an authentic depiction of the community.
Queer Design Club’s goal is to create community for queer creators to share their work, connect with their creative history and build relationships with each other. It includes a designer directory that gives individuals a space to highlight their work and create employment opportunities as well as a closed Slack group that offers a safe space for connections to be made and projects to be shared.
The Commercial Closet Association has released a guide of “dos and don’ts” as a tool for marketers to expand creative thinking and enhance the messaging that reaches all consumers to include language that fairly represents the LGBTQ+ community.