How do we create cross-channel content to communicate a brand’s values?

PEDIGREE® was looking to evolve their digital presence with modern assets that would communicate their mega-brand status as well as their commitment to supporting dog adoption. We partnered with them, providing updated photo and video assets to be used across their website, CRM, e-comm, and social.

Delivering Visuals for an Engaging Digital Experience

Since the brand hadn’t updated their assets in over six years, we knew we wanted to provide a breadth of content featuring both studio product shots and lifestyle shots in a home environment. The studio team captured content across photo and video sets—each with a distinctive yellow background as part of PEDIGREE®’s new Yellow World brand refresh. As far as the talent, the team casted dogs that were previously adopted from local shelters to emphasize PEDIGREE®’s commitment to adoption and show that the brand really is for all dogs.

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