How can we bring the cat-and-human connection to life?

Beloved premium cat food brand Sheba® came to us looking to establish their new visual direction with photography and video.

Pushing and Producing the Creative Concept

The redpepper and SHEBA® teams worked together to bring to life six different “moods” often experienced between cats and pet parents including

- Cat Magic: the moment of joy when your cat is just being itself

- Cat Love Language: how your cat expresses love

- Feline Insecurity: that feeling of questioning: do our cats really love us?

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We kicked things off by developing this creative concept further and creating a photo and video style guide.

When it came to production, the first challenge our team tackled was finding and casting four Russian Blue cats—the SHEBA® brand’s distinct cover cat. With the talent scouted and an extensive shot list determined, our studio team kept production running smoothly including project and timeline management as well as creative direction and post-production.

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