HomeWorkInnovating an Entirely New Jewelry Journey


Rubies and emeralds and diamonds, oh my! When the largest jewelry retailer in the country reached out for our help disrupting their industry, we were up for the challenge. JTV reaches over 80 million U.S. households through cable and satellite providers, but they needed a way to reach younger buyers. The goal was to innovate an entirely unique marketplace platform where shoppers, sellers, and influencers come together in a seamless online experience.


We began with research and insights, diving deep into the market and surveying consumers to uncover insights that would guide the platform’s development. Our key finding? Younger jewelry consumers are on a journey of self-discovery. They are hungry for new experiences and finding connections with others who share their passions and interests, and this influences their purchasing patterns.

With this clear direction, we ran innovation sprints to create and test the new brand and online experience. We quickly prototyped digital products, gained first-hand customer feedback, and iterated until we landed on the perfect third-party jewelry marketplace.


The end result was a validated platform experience, brand identity, and campaign strategy that JTV’s competitors never saw coming. Our messaging and visuals juxtaposed an idea of attainable luxury, ultimately setting the brand up to expand their reach and continue bedazzling the jewelry industry for years to come.


  • Branding
  • Strategy
  • Copywriting
  • Digital
  • Consumer Research
  • UI Design

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