There are lots of email marketing platforms out there, and a list of features simply doesn’t resonate with people trying to find the right service for them. Emma wanted to raise brand awareness and showcase what makes them different — their full-service model — while reinforcing the personal touch they’re known for.
We helped Emma create a distinct personality in two ways. The first was a refreshed logo and a new look for their website using illustrations to bring users into the experience. The second was a video bringing to life the connection Emma helps marketers build with their customers by showing the flow and impact of an email campaign for marketers and recipients.
By keeping our focus where Emma does – on making life better for the people using their product — we were able to create an identity and video as warm, approachable and human as Emma itself.