Kirkland’s is a home decor retailer with over 300 stores nationwide. When we came along, their online and offline marketing efforts were minimal and disconnected with no cohesive strategy. In two years, we created an ever-refreshing marketing machine that touched every piece of the retail loop and grew Kirkland’s fan base (both online and off) while driving them to buy along the way. It was all part of a three-year strategic roadmap to transform their database from discount-driven to discussing the brand online – and shopping the brand – more than ever before.
The 3 year fully-integrated marketing program was custom-tailored around three goals: increasing store traffic & sales, database growth and brand engagement. Kirkland’s fans were inspired to interact with the brand while being driven in-store, back online and then back in-store again. With every passing quarter and each campaign, our experience from the last was applied to improve the next.
We sharpened strategies, made theirs the 6th fastest-growing Facebook page in the world, built a platform- independent community and pounced on Pinterest in its infancy. We enhanced their retail experience, polishing everything from coupons and promotions to POP and in-store signage, producing stellar results for this brand and a long-term success story that’s one for the books.