Building a Retail Loop

Growing a fan base while driving sales along the way

Transforming discount-driven shoppers into loyal ambassadors

Kirkland’s is a home decor retailer with over 300 stores nationwide. When we came along, their online and offline marketing efforts were minimal and disconnected with no cohesive strategy. In two years, we created an ever-refreshing marketing machine that touched every piece of the retail loop and grew Kirkland’s fan base (both online and off) while driving them to buy along the way. It was all part of a three-year strategic roadmap to transform their database from discount-driven to discussing the brand online – and shopping the brand – more than ever before.

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452,000

emails collected in one holiday campaign

Increasing traffic and sales

The 3 year fully-integrated marketing program was custom-tailored around three goals: increasing store traffic & sales, database growth and brand engagement. Kirkland’s fans were inspired to interact with the brand while being driven in-store, back online and then back in-store again. With every passing quarter and each campaign, our experience from the last was applied to improve the next.

$16 million

trackable revenue from holiday campaign

Sharpening retail strategies

We sharpened strategies, made theirs the 6th fastest-growing Facebook page in the world, built a platform- independent community and pounced on Pinterest in its infancy. We enhanced their retail experience, polishing everything from coupons and promotions to POP and in-store signage, producing stellar results for this brand and a long-term success story that’s one for the books.

303,337

pinterest interactions in 30 days

6th

fastest growing Facebook page in the world

Next Case Study:

When shopping’s a game, sales will soar

Shopping in-store for online incentives was a game customers loved playing. To the tune of over 3 million interactions.

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